TAT Promotes Thai Culture Through Muay Thai Event in Bern

The Tourism Authority of Thailand introduced Thai culture and tourism through Switzerland Mega Muay Thai (Road to RWS) in Bern, with official reporting noting more than 2,000 attendees.

The Tourism Authority of Thailand (TAT) highlighted Thailand’s cultural appeal abroad through a Muay Thai event in Bern, Switzerland. According to the official release, Switzerland Mega Muay Thai (Road to RWS) was held on 26 September 2026 at Sporthalle Wankdorf in Bern and drew more than 2,000 spectators. This article summarizes the verified facts as of 2026-09-29.

On the official record, the event featured 10 bouts with athletes from Thailand, Morocco, Switzerland, France, and Germany. Thailand’s Ambassador Pannapa Cantarero and TAT Deputy Governor for Policy and Planning Chuwit Sirivejkul attended and presented awards to the winners. TAT and Rajadamnern Stadium co-organized the event.

TAT’s message was clear: Muay Thai is presented as one of the core expressions of Thai identity under the “Thai Charms” concept, linked to Thailand’s culture, wellness, and travel experiences. In the official statement, Chuwit Sirivejkul said Muay Thai is more than a competition and serves as a connection point for seeing Thailand as a destination for culture, wellness, and self-discovery. TAT also framed the event within the idea of “Healing is the New Luxury.”

The interpretation here is straightforward. TAT is using Muay Thai to encourage people to view Thailand not only as a sports destination for spectators, but as a place where culture and wellness come together. That said, this is an editorial interpretation based on the official release and does not imply a specific itinerary for any individual traveler. For that reason, no suggested trip plans or activity routes are added here.

The official material also included a market reference figure. According to TAT’s 2026 international visitor behavior survey, 42.76% of Swiss travelers were first-time visitors to Thailand. This is a survey statistic for the Swiss market, not a forecast that applies equally to every reader. Prices, booking availability, and future event dates were not included in the original material and are therefore not mentioned here.

If you want to learn more about the connection between Muay Thai and travel in Thailand, you can also explore related guidance from ThailandMate. The [Muay Thai travel guide](/thailand/muay-thai-travel) and [wellness travel guide](/thailand/wellness-tourism) match the theme of this release well. If you want to compare Thailand’s culture- and recovery-focused travel ideas, read both pages together.